The Story Team Approach is the first step toward capturing an authentic and powerful brand story. In this course you will learn how the Story Team approach is different and how to identify and get started building your team.

We'll Cover:

• Why you need a Story Team
• Common Objections to a Story Team approach
• How to select people to join your Story Team
• How to set expectations and get your Story Team started
• Many of the benefits of the Story Team approach