From conducting interviews to getting in the head of your buyer, this course will take you step by step in creating a few fictional characters that represent your ideal buyer.

Hi, I'm Amy Alexander.

Valiant defender of client brands, master of graphic design and photography, and mother of (cute, twin) dragons. With fifteen years of experience in graphic design, Amy has developed brand experiences for large and small organizations across the US. After completing her B.S., Amy left freelance design consulting to work in higher education. There she managed print and digital experiences in a collaborative environment. She now has years of creative direction under her belt, providing a unique understanding of customer interaction with brand touch-points. When she’s not slaying giants for her cherished clients, she can be found relaxing and adventuring with her husband, twin girls Morgan and Mallory, and her extended family.

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