What you'll learn from this course.

In this course you’ll learn about how branded photography sets itself apart from stock photography. You’ll discover your brand’s unique photography voice, and apply your brand story as you conceptualize photos that meet your persona in their buying process. You’ll gain necessary perspective and learn how to hire a great photographer. From location scouting to building a schedule, and every in between, you’ll leave this course understanding how to plan an in-depth photo shoot, and how creative direct the process.


You’ll also step away with some downloadables and templates that will organize your planning process and help you complete important exercises.


Lastly, if you follow the process laid out in this course, you’ll  begin the process of building a library of photos that can be used for years to come.


You’ll step away with:

  • The confidence to lead your team toward the right photography concepts.
  • The interview skills and eye for finding a photographer you can partner with.
  • A strategy for building a photo bank that reflects your brand story.
  • Assets that industry experts rely on for process and organization.


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