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Building a Strategic Marketing Plan
Course Contents
What you'll learn in this course (0:55)
A strategic approach to marketing (2:45)
Overcoming the Hammer and Nail Syndrome (1:48)
Without a Target, Every shot... (2:12)
Brand Story - your most valuable asset (2:13)
Gaps and Journeys (3:01)
Ensuring your strategy doesn't fail (2:01)
Superpowers, next steps & resources (1:09)
Without a Target, Every shot...
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