What you'll learn in this course

This short course on building a strategic marketing plan will help you identify the kind of strategic plan you need. We will cover the importance of strategy and most important elements of your plan. Each session will provide important insight that will help speed you on the way to stronger marketing and better organizational growth.

Course Contents:

  • Targets - who you are trying to reach and what makes them tick
  • Brand Story - your most valuable asset
  • Gaps and the Customer Journey - what makes customers decide to select you versus another provider
  • Critical Few - how to get the right focus so that things get done
  • Success- How to ensure that you can follow your strategy through to completion
  • Superpowers - everyone need some superpowers, don't you want some?

If you're ready to move into a new realm of effectiveness and impact, let's get started!

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