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How to Build a Buyer Persona
Foundation
What is a Buyer Persona? (4:11)
Prework: Interviewing Your Stakeholders (3:47)
Prework: Defining Your Goals (1:48)
Developing a Persona
Demographics and Identifiers (5:43)
Goals, Challenges, and Opportunities (2:55)
Real Quotes and Common Objections (1:49)
Marketing and Messaging (3:11)
Developing a Brand Story Theme
Narrowing Your Target From Multiple Personas (7:52)
Prework: Interviewing Your Stakeholders
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